The Story of

Guido Franco Ferrari
Born in 1994 in San Carlos de Bariloche and raised among the forests, lakes, and mountains of Villa La Angostura, Guido Franco Ferrari is a painter who recognizes Patagonia as his first language. It was there that he learned that nature is not something to be looked at, but to be inhabited. Since then, both his life and his work have responded to that pulse.
An au plein air painter in fast-moving times, Guido remains faithful to the tradition of the early Impressionists, yet with a voice that is his own—modern and deeply rooted in the landscape. His paintings are created in situ, after days—and sometimes weeks—of coexisting with the mountains. His studio is the wind; his clock, the changing light; his challenges, snow, storms, and that vast silence that only Patagonia can grant.
Guido does not paint what he sees: he merges with the territory until the landscape, in turn, portrays him. Each work is a fragment of the encounter between his vulnerable presence and the immeasurable force of nature. His philosophy—essential, contemplative, and honest—has led him to share his process in different corners of the world, opening doors in hotels, galleries, and museums across Argentina, Europe, the United States, and South America.
With over ten years of professional practice, his trajectory includes permanent exhibitions in emblematic hotels such as Gran Meliá Iguazú, Belmond Hotel Iguazú, and Llao Llao, as well as private collections and galleries in Austria, Slovakia, the United States, Denmark, Bulgaria, France, among many others. His painting has traveled as much as he has, carrying a fragment of the Andean cordillera to every city that welcomes him.
Recognized with multiple awards—including distinctions at Potrero Art, mentions as a distinguished personality in Villa La Angostura, and various honors in illustration and landscape painting—Guido continues to build a body of work that is both testimony and path. A bridge between nature and those who contemplate it from afar.
His mission is clear: to remind us, through art, that the landscape is a living being. That looking with attention transforms us. That inhabiting it, even for an instant, returns something essential.